Monday, February 28, 2011
Sunday, February 20, 2011
Music Poster
Today I am starting to work on my music poster. I missed last weeks lesson so I have to work extra hard to make this happen. First I have researched some music poster images to get an idea of the layout I want for my poster. Here are my examples 
Sunday, February 13, 2011
3 ads!
For this exercise I chose three of my favourite fashion brands and explored their websites to see there use of principles of design..........
The first ad I looked at was volcom.com, the homepage has unity with the layout. Rectangles to the left of screen with latest info of sponsored riders in different divisions and smaller rectangles to the right with featured videos. There is variety around Volcom logo of text and pictures with a newspaper cut and paste effect. Most dominance is the main rectangle below Volcom logo which consistently changes images of latest info.
The second ad I looked was at oneteaspoon.com.au, the homepage has unity in the images as they are all black and white. There is variety within the images even though all images are black and white they are all very different images but relate to text above. The hierarchy of the website is in the order of the different functions. The dominance for me is how different all the images are even though they are all the same size and in rows of three, the difference dominates.
The third ad I looked at was at wheelsanddollbaby.com, there is variety in size and font type. Unity in the colour pink which also dominates website. The hierarchy is the image of a red head modelling the latest dress from the collection. The dress in this image is printed flowers in pastels, so the colour of the models hair makes the image pop!
Answers to questions!
1. What are the primary principles of design according to your notes?
Primary principles are unity, variety, hierarchy, dominance, proportion and balance.
2. Find 5 logos of popular companies and describe them with reference to the primary principles of design.
This logo combines unity in text and variety in colour and shape. There is proportion in text size and the flower design and the dominance is the colour. The hierarchy is the bold and different sized text of Chupa Chups symbol.
The Element logo incorporates unity in its text with all words being 5 or 4 letters long, there is variety in the symbol with different shapes used to create logo. The hierarchy of the logo is the red text encapsulating the logo also being the dominance of the design. 
The hello Kitty logo has unity in its colour scheme of red, white and yellow. Variety in the layout of Kitty's face and features. Hierarchy of text describing brand name and dominance of red bow and text aiming at females.
The Atari logo has unity with its black and white font and unity with its symbol being the same width as the word Atari. The hierarchy of the logo is the A design which dominates two thirds of the whole logo. There is proportion in the size of the font and balance of the A design.
The Converse logo has unity and variety in its text size and colour. The hierarchy is the star shape and the circle, the dominance is also the star and the red converse all star text, there is balance in the circle from the center star.
3. What are the differences between symmetric and asymmetric balance as it relates to graphic design?
Symmetric balance is elements arranged the same or similar on either side of a central axis, and asymmetric balance is the art of creating balance using uneven numbers, sizes and kinds of elements.
4. Describe the golden rectangle and what its use is?
The golden rectangle is constructed starting with a square, then find centre of square by drawing intersecting lines through opposite corners. Then a vertical line is drawn through the intersecting point, then a compass is placed where the centre line intersects the base of the square and an arc intersects the top right corner of the square and extends to the squares baseline. The use of the golden rectangle is to help designers organize and arrange elements in a composition.
5. What is a tangible element of design and how does it differ to a conditional one?
Shape, space, line, texture and type are tangible elements. Colour, value, size and volume are elements that are conditional.
Primary principles are unity, variety, hierarchy, dominance, proportion and balance.
2. Find 5 logos of popular companies and describe them with reference to the primary principles of design.
This logo combines unity in text and variety in colour and shape. There is proportion in text size and the flower design and the dominance is the colour. The hierarchy is the bold and different sized text of Chupa Chups symbol.
The Element logo incorporates unity in its text with all words being 5 or 4 letters long, there is variety in the symbol with different shapes used to create logo. The hierarchy of the logo is the red text encapsulating the logo also being the dominance of the design. 3. What are the differences between symmetric and asymmetric balance as it relates to graphic design?
Symmetric balance is elements arranged the same or similar on either side of a central axis, and asymmetric balance is the art of creating balance using uneven numbers, sizes and kinds of elements.
4. Describe the golden rectangle and what its use is?
The golden rectangle is constructed starting with a square, then find centre of square by drawing intersecting lines through opposite corners. Then a vertical line is drawn through the intersecting point, then a compass is placed where the centre line intersects the base of the square and an arc intersects the top right corner of the square and extends to the squares baseline. The use of the golden rectangle is to help designers organize and arrange elements in a composition.
5. What is a tangible element of design and how does it differ to a conditional one?
Shape, space, line, texture and type are tangible elements. Colour, value, size and volume are elements that are conditional.
Tuesday, February 8, 2011
Second Day
Today was drawing with Mr Dave which I really enjoyed, but my drawing needs alot of work! During this class I discovered I have a nemesis, a person who for some strange reason gets right under my skin.
First day
Well today is my first day which should actually be my second! Today was quite relaxed and fun, I am one of nine in my class, and one of three girls!
My teacher is Mr Luke who is a really cool teacher and I am looking forward to the rest of the year. We worked in teams of three to create two design concepts for beer marketed at women and hair removal for men. I enjoyed this exercise as it introduced me to class mates D and J.
My teacher is Mr Luke who is a really cool teacher and I am looking forward to the rest of the year. We worked in teams of three to create two design concepts for beer marketed at women and hair removal for men. I enjoyed this exercise as it introduced me to class mates D and J.
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