The first ad I looked at was volcom.com, the homepage has unity with the layout. Rectangles to the left of screen with latest info of sponsored riders in different divisions and smaller rectangles to the right with featured videos. There is variety around Volcom logo of text and pictures with a newspaper cut and paste effect. Most dominance is the main rectangle below Volcom logo which consistently changes images of latest info.
The second ad I looked was at oneteaspoon.com.au, the homepage has unity in the images as they are all black and white. There is variety within the images even though all images are black and white they are all very different images but relate to text above. The hierarchy of the website is in the order of the different functions. The dominance for me is how different all the images are even though they are all the same size and in rows of three, the difference dominates.
The third ad I looked at was at wheelsanddollbaby.com, there is variety in size and font type. Unity in the colour pink which also dominates website. The hierarchy is the image of a red head modelling the latest dress from the collection. The dress in this image is printed flowers in pastels, so the colour of the models hair makes the image pop!
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