Answers to questions!

1. What are the primary principles of design according to your notes?
 Primary principles are unity, variety, hierarchy, dominance, proportion and balance.

2. Find 5 logos of popular companies and describe them with reference to the primary principles of design.

This logo combines unity in text and variety in colour and shape. There is proportion in text size and the flower design and the dominance is the colour. The hierarchy is the bold and different sized text of Chupa Chups symbol.

The Element logo incorporates unity in its text with all words being 5 or 4 letters long, there is variety in the symbol with different shapes used to create logo. The hierarchy of the logo is the red text encapsulating the logo also being the dominance of the design.

The hello Kitty logo has unity in its colour scheme of red, white and yellow. Variety in the layout of Kitty's face and features. Hierarchy of text describing brand name and dominance of red bow and text aiming at females.

The Atari logo has unity with its black and white font and unity with its symbol being the same width as the word Atari. The hierarchy of the logo is the A design which dominates two thirds of the whole logo. There is proportion in the size of the font and balance of the A design.

The Converse logo has unity and variety in its text size and colour. The hierarchy is the star shape and the circle, the dominance is also the star and the red converse all star text, there is balance in the circle from the center star.

3. What are the differences between symmetric and asymmetric balance as it relates to graphic design?

Symmetric balance is elements arranged the same or similar on either side of a central axis, and asymmetric balance is the art of creating balance using uneven numbers, sizes and kinds of elements.

4. Describe the golden rectangle and what its use is?
The golden rectangle is constructed starting with a square, then find centre of square by drawing intersecting lines through opposite corners. Then a vertical line is drawn through the intersecting point, then a compass is placed where the centre line intersects the base of the square and an arc intersects the top right corner of the square and extends to the squares baseline. The use of the golden rectangle is to help designers organize and arrange elements in a composition.

5. What is a tangible element of design and how does it differ to a conditional one?
Shape, space, line, texture and type are tangible elements. Colour, value, size and volume are elements that are conditional.